We have been waiting for 20 years for the customer to say "the old factory is reliable"
Last week, I had the honor to have a long talk with a senior and old purchaser who has been deeply involved in the procurement field for more than 20 years. During the conversation, he gave me a detailed account, which seemed to take me back to the changeable business era in 1998. He recalled that in 1998, when looking for suppliers, there was a completely different set of "rules of conduct". At that time, the competition was who handed out the cigarettes with better grades and who could better push the cups and call each other brothers on the wine table. It seemed that the business achievement depended more on the "soft power" of these human contacts.
However, as time goes by, the business environment has already undergone earth-shaking changes. Nowadays, considering whether a supplier is reliable depends on these three solid and hard-hitting data indicators.
First of all, the delivery accuracy has become a key factor to measure suppliers. In the current fast-paced business operation, time is money, and every link is closely linked. An excellent supplier must deliver the goods on time, no matter what kind of bad weather it encounters, even if it is a squall, a downpour, or a holiday, and never delay the production progress of customers. This is not only the persistence of commitment, but also a powerful manifestation of corporate reputation.
Secondly, it is very important that the quality is stable. From the beginning of controlling the source of raw materials, we have to choose big factories to produce them, because big factories often have stricter quality control system and advanced production technology. Taking steel pipes as an example, ultrasonic testing must be used as quality assurance to ensure that the quality of each steel pipe can reach the top standards in the industry and put an end to any potential safety hazards and production accidents caused by quality problems.
Moreover, the stickiness of cooperation can not be ignored. Take Huayang for example, a customer only tentatively purchased 500 tons of goods during the initial cooperation. However, after a period of cooperation experience, the customer was extremely satisfied with its products and services. In the second year, the purchase volume increased to 2,000 tons in one fell swoop. This remarkable growth is undoubtedly a strong proof that customers highly recognize their partners.
In today's highly competitive business wave, the enterprises that can really stand out from the crowd are not the ones who can realize the Haikou boasted and promised 20 years ago step by step in a down-to-earth manner, and finally let customers sincerely sigh: the old factory is still reliable! Behind this seemingly simple sentence are countless persistence day and night, persistent pursuit of quality and accurate grasp of customer needs. After 20 years of precipitation, this precious trust and praise can be harvested.
